Data has become a competitive advantage in a whole new way. However, the value or how to use it as a competitive advantage is lacking in most organizations. So, where is data and this competitive advantage going?
Amazon is using big data more effectively than most of its competition. They also have a key advantage of not only being able to provide just about anything you can think of purchasing but they have invested in big data architecture with their smart home technologies surrounding television and active listening technology.
A successful Amazon business is ThredUp.
ThredUp was growing by 100% per year, running on the Amazon AWS platform before it decided it needed more options and expertise to evolve their company into the next phase of their online business. They reached out to a company called Kubernetes to help them speed up their performance and provide a better customer experience. Kubernetes segmented their massive database into small containers using the agile processes of project management to improve performance and server response times. A hidden value of this project resulted in “rapid deployment of new services and a decreased by 56% of hardware costs for this business while the number of services ThredUP runs has doubled”. Finding the right company to host your services is key to your ebusiness model and plan.
“Our future’s all about automation, and behind that, cloud-native technologies are going to unlock our ability to embrace that and go full force towards the future.”
CHRIS HOMER, COFOUNDER/CTO, THREDUP
As we continue to thrive online performing basic offerings and then discover new ways to reach our customers, this is a value-added step we must consider meeting the demand of our customers and evolve with them into the next generation of the online experience.
Watch this video before answering the questions below.
In the example of ThredUp, use figure 3.9 on page 118 of the textbook and explain which of the four business models are they using as they sell products to consumers, purchase products from customers, and resell these goods? Explain your answer or answers.
How would this organization benefit from User-Contributed Content to help sell their goods and services?
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