and Brand Tone of Voice by Judy Delin answer the questions.
What 2 -4 adjectives would you use to describe M&Ms’ brand voice? Is it mischievous? Empowering?
Whimsical? Lackluster? Self-Absorbed? Explain your analysis and provide examples. Then, if you were to
brand another, competing organization, what 2 – 4 adjectives would you use to guide a brand voice that
differentiates yourself from your competitor, yet still appeals to your target audience?
You can make up the new brand (not the existing one). This is about looking at an organization and describing
its brand voice. Then imagining how you would differentiate a new competing brand in a way that resonates
with the same target audience.
For example, if you were to give a voice to a new digital tablet, what would it sound like to compete with iPad?