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Analytic Essay

What do Chick-fil-A, Ben & Jerry’s ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously.
Many organizations in the United States embrace social responsibility. Though the term is sometimes loosely applied, organizations that are serious about their role in social responsibility use a three-pronged attack strategy based on proper legal, ethical, and social responsibility behavior. Marketers should practice a “social conscience” in dealings with shareholders and consumers. In their own industries, Chick-fil-A, Ben & Jerry’s ice cream, and Patagonia clothiers exemplify corporate social responsibility in marketing.
Georgia-based Chick-fil-A restaurant chain has a wide range of policies that help integrate social responsibility into the very fabric of their organization. Chick-fil-A closes on Sundays to encourage worship, offers substantial scholarships to employees who will commit to finishing their education, and works to strengthen marriages by counseling employees and offering weekend stays at resorts to encourage communication between spouses. This company is often ranked at the top of its industry with respect to social responsibility integration and practice.
Ben & Jerry’s ice cream and Patagonia clothiers are huge supporters of the “green movement.” Environmental advocacy is part of their corporate credo and mission statement. Both companies not only encourage environmentalists and their causes but also practice environmentalism in the manufacture of their products. Both companies also use their Web sites to advance the environmental agenda. As more organizations place an accent on holistic marketing, environmental awareness and responsibility increases. Social responsibility is becoming the corporate mantra of the 2000’s.
Case study developed by Dr. John R. Brooks, Jr., Houston Baptist University.
Questions: 500-words

  1. What are the three prongs of the social responsibility attack strategy embraced by some firms today?
  2. How would you describe proper socially responsible behavior?

Pt. 2- PLANS Assignment: (1500-words)
Select an industry or organization of interest to you. This could be your current or previous work organization, religious institution, community organization or an organization that serves you as a customer. See PLANS Depot). Within this context, describe a specific, practical and cost-effective approach for gaining insights about unmet customer needs that you believe are not currently recognized by most businesses operating in this space.
Describe the customer segments you are targeting and the methods you will use to gain this market intelligence.
What are some of the specific hypotheses that could be tested in this research? How might this information be used?

Sample Solution

adership and management are two diverse but balancing systems of action. Both are needed in order to accomplish the organization’s objectives and so cannot have one without the other. It’s difficult to defining management without shifting the nature of definitions and connection of managerial practices with existence of managerial class. Managing and leading are two words frequently used when speaking about organization, culture and effectiveness. Some people see a leadership as part of management. Leadership is the ability to motivate groups of people towards a common goal. A leader always has their eye on the horizon, whereas a manager watching the bottom line. There are many elements that make a good manager, however one of the critical qualities is leadership. Leadership and management must go hand in hand, but they are not same thing. Leadership and management are complementary but it is important to understand how they differ. Objectives of managers are focusing on managing staff within an organization effectively to do so by ensuring quality and profitability. Manager is centered on achieving set objectives, the role of leader is to create the system that the manger functions within. Leadership is about vision and innovation, whereas management is about maintenance of excellent standards. Henri Fayol (1841-1925) was one of the most influential contributors to modern concepts of management” he considers six functions to understand management concept (Forecasting, planning, organizing, commanding, coordinating and controlling). According to Fredmund Malik defines it as “the transformation of resources into utility”. Mary Parker Follett (1868-1933) allegedly defined management as “the art of getting things done through people” she describes management as philosophy. Peter Drucker (1909-2005) saw the basic task of management as twofold: marketing and innovation. Management is an academic discipline, a social science whose objective is to study social organization and organizational leadership. It is administration of an organization where it be a business. It includes activit
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