Imagine that a large organization in the public sector has asked you to research into the awareness of employees of their parental leave entitlement and their views and opinions about the possibility of more flexible working arrangements for parents in general. The organization has agreed that focus groups would be an appropriate way of gathering this data.
How many focus groups would you plan to hold? How would you sample your participants? How would you decide what questions to ask? What key skills would be required to facilitate the group(s) in an effective way? How would you record the data that was generated?