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Article Analysis

Choose an article or blog post about a new trend or other interesting topic or development in marketing from one of the following sites or blogs. The article can cover topics such as; digital marketing, marketing analytics, branding, advertising, experiential marketing, strategy, marketing research, consumer insight, media buying, social media marketing, web design, search engine optimization (SEO) etc… Make sure the article you use for the assignment is about a specific marketing topic listed above and not about a career in marketing or how to work with a client or colleague or get a promotion etc..

Write a one-page report (12-point font) on the article discussing the following points.

Your opinion and thoughts about the article.
A brief summary of the key points of the article.
How and why you think the ideas presented are interesting, applicable to marketing today.
Have you seen other examples of brands implementing the strategies or tactics discussed in the article?
How do you think the information in the article relates to what you’ve been learning in class?

Create a PowerPoint presentation of the points in your report that you would share with your marketing colleagues as if you had a real job in marketing. Include images and screenshots or links. You will give the presentation in class on your assigned date. Below are some suggested sites to find marketing articles but you are not limited to these sites.
(Links to an external site.)

Sample Solution

Developing countries have been able to achieve improved productivity and specialization through adoption of technologies that have been introduced in their countries by other developed countries through trade liberalization. For example, India has evidenced comparative advantage by employing labour intensive production skills in manufacturing and services that employs intensive skills as in software industries. This has led to its increased exports in its production to other Asians countries thus increasing its revenues and gross domestic income that has played a major role in its economic development. High technologies attract foreign investors and investments increase. Increased investments in the developing countries also results to significant decrease in levels of unemployment. Consecutive increase in exports from developing countries has been due to decreased barrier and reduced tariffs (Johnston, et al 2011, free trade). Therefore, it can be concluded that free trade is has helped countries to advance economically and realise their economic goals such as millennium development goals. Free trade has led increased access of economic resources to developing countries and utilization of limited available resources thus stimulating their economic and social development. Small developing countries struggle with scarce and underutilised resources. Free trade allows free entry of other countries and investors to small developing countries and as a result, they participate in conversation of the available resources to economic development resources through ‘mobilization of capital and labour thereby improving the status of the country in the economy’ (Unger, 2010 P 171). Moreover, free trade gives small developing nations chances to obtain resources such as capital from already developed countries that assist them to attain economic development resources or utilize what they have. For example, countries from Asia such as India have developed due to trade liberalization where they have been able to obtain capital, labour and other necessary resources from already dev>

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