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Audience Profile Memo

The Memo Should Be Written Using a Business Memo Format.
Check to write a business memo :

    In this assignment you will actually transform a set of data tables into an actionable definition of who the target
    audience is. In a sense, this exercise is where you breathe life into a set of numbers.
    Annie’s Homegrown is looking to raise awareness of their organic snacks for toddlers among health-conscious
    moms with young children. Using the attached data tables, define an audience and describe this audiences’
    tendencies. In other words, develop an audience profile from the data provided.
    Develop a Microsoft Word memo that is 3-5 pages and includes the following:

1. A statement of the campaign objective. This objective statement should be measurable and should be no

more than a sentence or two. You will have to craft a “fictional” objective based on the information provided in
the scenario you’ve chosen.

2. A statement providing a “30,000-ft.” explanation as to why this audience is a viable target. This summary

statement is best written after the audience profile has been completed (hint – come back to this part of your
writing after you’ve done your analysis).

3. An audience profile of one audience the campaign should reach. The profile should include the following:

(1) An explanation of the demographics of the audience.
(2) The approximate size of the target audience in question of the total population (e.g., This audience
represents approximately XX of the total population.)
(3) An explanation of other tendencies of the audience (e.g., psychographics, self-reported behaviors) that
could inform messaging and outreach to the audience. The profiles must include an analysis of at least three
non-demographic variables.

4. Have fun! do you want to try and “name” your audience?

The memo must include a discussion about how to reach the audience in question based on the data provided.
The profile must include percentages that compare the audience to another relevant audience available in the
data tables.
The profile must include at least 1 but no more than 3 visual aids to illustrate the target audience.
The memo should adhere to the following guidelines:
1.The memo should be written using a business memo format.
2.The memo must be organized, with section headers, and page numbers, so the reader can easily follow the
audience profile.
Be sure to write concisely.
3.You can use bullets when illustrating audience differences, but there must be paragraphs that explain who
the audiences are and what the data mean for the overall campaign.
4.You can be creative when developing visual aids, but they should be used to advance the story the memo
tells about the key audiences.
The following rubric will be used to evaluate your Memo:
Audience Profile Description
Exemplary work for full credit will provide a strong story that introduces the audience to the reader. It is easy to
see how the data led the analyst to the conclusions drawn in the memo. There are very few data analysis
errors. The memo clearly defines an audience. The memo provides a very straightforward explanation of how
to reach the audience. The audience comparisons employed make sense given the target audience selected.
Memo Components
Exemplary work for full credit will include a clear and articulate summary statement of the audience, the
objective, and effectively meet the visual aid requirement. The memo will also be clearly directed to the client.
Exemplary work for full credit will be free from spelling and grammatical errors. The memo will be appropriately
formatted and effectively translate ideas using clear and concise language and active voice.
Preferred language style  Simple (Easy vocabulary, simple grammar constructions)

Sample Solution

“At the outbreak of the epidemic there was no city Board of Health in existence. The last board had been totally ineffective since it lacked sufficient authority to enforce its rules and regulations, and had been denied support by the city authorities” (Carrigan, 1853). No one was trained enough nor had been exposed to yellow fever enough to understand the specific cause and protection methods. People were left in the dark with the true severity of the infection and well as close by cases. “When informed of the first cases of yellow fever that appear in summer, the newspaper press almost invariably denies the truth of the reports, and, not unfrequently, showers upon the heads of those whose duty it is to pronounce upon the character of the prevailing disease, volumes of abuse and ridicule. If the cases multiply and the sign of the times plainly indiare the approach of an epidemic, the able editors of our valuable daily journals, under what i must pronounce a most erroneous impression of their duty to the public, studiously endeavour to conceal or suppress the true state of affairs” (Fenner, 2008). Newspapers were hesitant to release stories regarding yellow fever because businesses feared that word of an epidemic would cause a quarantine to be placed on the city and trade would suffer. In their defense, there was no trained physicians that could properly treat yellow fever so it became difficult to write a story solely based on guesses. “A cartoon posted in the Daily Item mocked the handling of fever cases in New Orleans by depicting sufferers from non-fever maladies, like a toothache and a broken arm, as yellow fever cases according to the Board of Health. By doing so, the newspaper vocalized its disapproval of the Louisiana Board of Health’s handling of fever cases and the medical knowledge of the board’s employed physicians” (Runge, 2013). People were aggravated with the lack of awareness and accuracy from journals, so they found comic relief in making fun of them. “Journals began to comment on the pestilence, blaming the city council and its do-nothing policy. Under tremendous pressure from public opinion and urged on by the Mayer, the Council on july 25 finally appointed a Board of Health” (Carrigan, 1853). Pathophysiology “The phenomenon of yellow fever was like a jigsaw puzzle with a number of missing pieces. Until those pieces were discovered the picture remained distorted until the discovery of the insect vector, the irregular spread of the pestilence presented a knotty problem in logic to speculative minds” (Carrigan, 1853). U.S Army surgeon Major Walter Reed made the first important contribution to the field of medicine with his study of yellow fever. During his time of service in the Spanish-American war, Reed found soldiers dying from both yellow fever and malaria. Unsure of the cause, Reed set out to appoint a commission to investi

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