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What was Virgin America’s segmentation strategy? Whom did it serve?
Regarding its core segment, what did Virgin America offer its customers?
Using the Porter model, which generic business-level strategy was Virgin America pursuing?
What actions, taken at the functional level, enabled Virgin America to implement its strategy?
Do you think Virgin America would have been able to survive had it remained independent? (The company was acquired by Alaska Airlines in 2016).

Sample Solution

According to The Sec Ed (2013) the EA will have an important effect with regards to SEN as it covers all aspects of school life to do with how a school treats pupils and prospective pupils, parents and carers, employees and members of the community Schools have to make sure all policies, procedures and the ethos of the school must be fair, and comply with the EA by being non-discriminatory and ensure that no protected characteristic is not put at a disadvantage. These means that any school must not discriminate harass or victimise a pupil or potential pupil. Schools now have to use the EA in relation to:- Admissions The way it provides education for all pupils How it provides pupils access to any benefit or service Excluding a pupil or subjecting them to any other detriment How has the EA effected Admissions for SEN students schools? Provision under the EA (2010) states that admission arrangements for all students must be fair and not unfairly discriminate either directly or indirectly, a child with a disability or SEN. This clearly means that all schools must develop policies and practices that will promote equality for all students including those protected by the EA. According to (Hills 2012 p37) ‘It is never unlawful discrimination to treat a pupil with a disability more favourably than a non-disabled pupil because of their disability’. Students with SEN, who do not have a statement, must be educated in mainstream schools apart from exceptional circumstances. The Code of Practice (2001) when discussing school admissions states that admission authorities should not make ‘subjective judgments’.This means that an admission should not be made on an individual’s perception of a student’s particular disability. The EA (2010) supports the Code of Practice by stating that it is unlawful for the school to discriminate against or victimise a person, in the arrangements it makes in deciding who is offered admission to school and with regards to the terms on which it offers to admit a pupil. Study from Code of Practice for Schools (2001 p5) ‘A pupil seeking admission who has Tourette’s syndrome is being interviewed for a place at the school. He makes inappropriate comments during the interview and for this reason is not selected for admission. The fact that the school did not know that the pupil had Tourette’s syndrome may not be a defence because no attempt was made by the school to establi
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