Concentrate production and bottling are two key stages of the Carbonated Soft Drink (CSD) industry value chain. focus your analysis on the bottling stage of the Carbonated Soft Drink (CSD) industry.
- Then using Porter’s model of industry analysis, discuss:
Threat of new entry
Bargaining power of buyers
Bargaining power of supplies
Threat of substitutes
Rivalry within the industry
The influence of complementary product producers
Note: In making your assessment of each of the 5 – Forces and of complements.
Write a short paragraph describing each of the 5 Forces and the complements