Case Study: Grappling with Growth

Read the case study, Grapplin” rel=”nofollow”>ing with Growth: The in” rel=”nofollow”>innovate use of traditional and new media got marketin” rel=”nofollow”>ing to enhance in” rel=”nofollow”>interactions with consumers (Cooper, 2012). The case study in” rel=”nofollow”>investigates the challenges of an Olympic sport attemptin” rel=”nofollow”>ing to grow its brand, in” rel=”nofollow”>increase attendance, and cultivate its social media followers. While the case study centers on an assistant wrestlin” rel=”nofollow”>ing coach, you can easily in” rel=”nofollow”>integrate any Olympic sport in” rel=”nofollow”>into your responses.
What are potential strategies that the wrestlin” rel=”nofollow”>ing program can implement via social media marketin” rel=”nofollow”>ing to improve in” rel=”nofollow”>interaction with key stakeholder on a regular basis?
In your new position to the in” rel=”nofollow”>institution, how do you plan on usin” rel=”nofollow”>ing traditional marketin” rel=”nofollow”>ing strategies to reach your goal of havin” rel=”nofollow”>ing an average attendance of 1,000 for the upcomin” rel=”nofollow”>ing season?
What are the differences between the three major social media outlets (Facebook, Twitter, YouTube) and how can your program use them in” rel=”nofollow”>individually and collectively to improve marketin” rel=”nofollow”>ing efforts? How would you prioritize which social media platform in” rel=”nofollow”>investment of time and resources?
This 4-6 page paper should in” rel=”nofollow”>include evidence from the Required Studies and your research. Cite and reference your sources in” rel=”nofollow”>in APA style.
Click here for in” rel=”nofollow”>information on course rubrics.
References
Cooper, C. (2012). Grapplin” rel=”nofollow”>ing with growth: The in” rel=”nofollow”>innovative use of traditional and new media marketin” rel=”nofollow”>ing to enhance in” rel=”nofollow”>interactions with consumers. Champaign, IL: Human Kin” rel=”nofollow”>inetics.

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