Assume you are the category management team for beverages for a grocery store. The grocery store owners have added two large coolers at the entrance of the store and have given your team the go-ahead to slot in beverages. The goal is to increase total profitability by adding this impulse purchase right as shoppers come in the stores. The local Coca-Cola bottler has shared the attached product list with you hoping to have you include some of their products.
Sample Solution