Introductory Information

Each year, thousands of companies prepare pitch-decks to raise money. A single investor might see 2500 decks
per year and spend about 4 minutes on each. So, pitch decks must be concise and focused. In contrast,
companies spend 2 weeks to 2 months creating them and tweak them repeatedly. So, pitch-decks are
abbreviated business communications much like resumes!
Some important facts to remember
 The industry standard template was created by Sequoia Investments. We will use it.
 Since pitches are read on phones, this means they are read at 10 cm by 15 cm in size. Text size is key.
 Since pitches are assessed in about 4 minutes, organization and content flow is critical.
 Typically, early-stage companies will have less data than later-stage companies. (2015) reviewed the pitch-decks of about 200 companies. These companies raised $360 million
with these decks. It was found that investors look longer at the financials and team slides than any others,
including the product and problem descriptions.
Learning Outcomes
 Learn to do business research and interpret business data.
 Identify and critique the structure and components of successful pitch-decks.
 Assess any gaps in how the content contributed to successful fund raising.
 Display critical thought with respect to content and presentation.

Sample Solution

Caretaker speech

Read Moskowitz Lennenberg Fromkin Article and answer the following,
Moskowitz, Questions 1 & 2 (Clark, 639)
What are the characteristics of “caretaker speech”? Why is its use important to children in their acquisition of language? How has the recognition of caretaker speech modified linguists’ thinking about the process of language acquisition?

Sample Solution

Communicating Across Borders

Conduct an internet search for tools and options for translating the written and spoken word into another
language. Provide information on three choices (free, moderate cost, expensive). Do not copy descriptions of
the products. Discuss what the products or services can do (and cannot do). Explain why the various tools
would be helpful in doing business in another language. (2 pages)
Using articles exclusively from the Trident Online Library’s full-text databases (such as Academic Search
Complete, Business Source Complete and/or ProQuest Central), research issues with translating and the
miscommunications that can take place. Do not include commercials and ads in this discussion; they will be
covered later in class. Do not use any quotations except to provide examples of errors in translations.
Based on your research, what are best practices for businesses when communicating in a non-native language
when conducting commerce?

Sample Solution

Winery Case Study Using a REA Database Design

Congratulations! You are fast becoming a raising star as a Staff Auditor at Levin
& Associates, LLP. Your supervisor, Mr. Lee, arrives at your office early Monday
morning and states he was so impressed with your last project for the Lending
Club that he wants to see how well you can work with a team of other high
achievers within the company.
Further, Mr. Lee says, “I will be assigning you to a team shortly, but first, I’d like to
share some additional information about the new client and the project. The new
client is a small wine producer in the Finger Lakes Region of New York State that
must keep track of its business processes and operate necessary accounting
functions. The Finger Lakes Wine Company (FLWC) grows grapes, produces
wine, sells wine tastes, runs a gift shop, and operates a restaurant. FLWC sells
wine at retail prices through the gift shop and restaurant to customers who visit
the winery. In addition, FLWC sells wine at wholesale prices to distributors, liquor
stores, night clubs, and restaurants in the Rochester metropolitan area.”
Mr. Lee continues, “the Managing Partner, Corky Winepoper, designed the
database with no knowledge of accounting or information systems. As a result,
FLWC management is trying to operate the company with a poorly designed
database. FLWC is experiencing many problems such as stock-outs and a
physical inventory count that does not reconcile to the inventory balance in the
accounting records. In addition, other business processes are also operating
poorly. For example, payroll checks are frequently incorrect, vendor invoices are
paid late, production costs are not tracked, and management has no confidence in
the reliability of the financial statements.”
Mr. Lee concludes by saying “the partners of FLWC would like to expand its
market to Syracuse, Oswego, Buffalo, Niagara Falls, and Toronto. However,
Corky is too busy tasting wine to fix the database problems. Accordingly, your IT
audit team has been assigned to re-design the database that can support the
expansion with an enterprise information system. Your team’s design will be
presented to Corky and FLWC management.”

Sample Solution

The U.S. Postal Service

The U.S. Postal Service is an independent establishment of the executive branch of the government. When it engages in marketing, it is not to earn a profit. Rather, the mission of the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit company that has become a market leader because of its quick and efficient delivery services.

How do USPS marketing objectives differ from FedEx marketing objectives?

Who is the target market for USPS? How does this differ from the target market of FedEx?

Sample Solution

Phases of the communication process

Use the eight phases of the communication process to analyze a miscommunication you’ve recently had with a co-worker, supervisor, classmate, teacher, friend, or family member. What idea were you trying to share? How did you encode and transmit it? Did the receiver get the message? Did the receiver correctly decode the message? How do you know? Based on your analysis, identify and explain the barriers that prevented your successful communication in this instance.

Sample Solution

Communicating to clients

  1. Description of client-Discuss with your partner & describe this client. Make sure you include the following:

The client’s appearance (include physical appearance, height, weight, sex, race, etc.)
Eye contact & non-verbal body language-The client’s communication style (vocabulary, responses to
questions, etc.)

  1. Discuss with your partner and describe the client’s presenting problem. Make sure you include the following:
    What problem is the client presenting or seeking help for? Provide specific information on the nature of the
    problem and the history of the problem.
    Utilizing the person in environment perspective, can you tell how this client’s environment, family/history
    influenced the challenges they face today? If not, what would you have asked to obtain this information?
    What are the client’s strengths and limitations?
  2. Critique of the SOCIAL worker’s Interviewing style
    Discuss with your partner and write out a critique of the social worker’s interviewing style. Keep in mind that
    your critique should be focused on whether the interviewing style allowed the social worker to obtain
    information from the client that the social worker could then document. Make sure you include the following:
    How would you describe the social worker’s style?
    What are the forms that should be used in the assessment process? Did the social worker use those forms?
    What questions could she have asked in order to get more information for documentation purposes? Please list
    What other resources do you think this client will need?
    Describe any ethical issues related to the social worker’s style throughout the interview.

Sample Solution

Communication of hazards.

Apply what you have learned about chemical classifications and the communication of hazards. To complete this assignment, follow the steps below:

  1. Download the SDS for acetone, reproduced with permission from Sigma-Aldrich, Co. LLC.
  2. Review the SDS, and present in a concise form the hazards of acetone discussed in the document.
  3. Analyze the information in the SDS, and discuss how you would propose to handle drums of acetone that are stored and the measures you would take when using acetone in a manufacturing operation.

Your completed project must be at least two pages in length, and you must use at least one academic resource in addition to the SDS in your response. Follow APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

SDS for Acetone:

CSU Library:

Sample Solution