Review the attached (and linked) memo and write a one-page response to the following (use MLA format):
What does the memo explain to college administrators?
In what areas does the memo excel in its clarity? In what areas could its clarity be improved?
In what ways are visual and typographical cues used well to help readers find information? In what ways could the use of these cues be improved?
Locate the statement that discusses mid-semester operational stance changes. Why is this statement important? Given its importance, is it placed well?
How does this activity help you to understand how clarity, accessibility, and arrangement impact ethical communication?
Lesson 5 – Audience Design
After viewing and analyzing audience for the TED Talk, design an advertisement to help promote or bring awareness to this topic (Human Trafficking). Your goal is to inform the target audience and reach a new audience. Your advertisement should include images and any other information that you all deem necessary to draw the interests of your audiences. You may need to complete some research. Remember to use creditable sources. If you are not sure, ask your professor. When done, write a brief memo in which you all analyze the audience and discuss how designed advertisement appeals to needs and expectations of the audience.
TED Talk Link: I was human trafficked for 10 years. We can do more to stop it. https://youtu.be/U_kXuQHZmWs
Submission Reminders: Be sure to save your work as a PDF and upload it to Blackboard for a grade. Use any medium you find necessary to create your document. This could include: PowerPoint, AdobeSpark, Photoshop, Google, etc.
Lesson 5 – Journal on Audience Analysis
Review the following link to an NPR that shows the different spins that newspapers place on the same topic. You are expected to click the links of the different stories to see the full article. Here’s the link!
Post at 350-500-word commentary on the differences that you find in the way that different new sites present the same or similar information.
Consider the following questions:
What differences can you see in the way that different newspapers handle the same story?
Consider the photographs, the headline, the information we receive.
Does one feel more informative?
Does one have more sensationalist language?
Does one have information the other doesn’t? If so what?
What do the differences reveal about the intended audiences of the sites?