In today’s digitally networked world, for most companies, the optimal path to be competitive and successful through the digital maze is far from clear. This class expects you to contribute three times:
Your contribution one — answer one question only out of six questions below —
Question #1 Does every company need a digital or social media strategy?
Questioni #2 Do recent technological advances represent threats or opportunities?
Quetion #3 What marketing roles can the internet play?
Question #4 What marketing roles can the social networking play?