Consumer Persona (Brief guideline on what the assignment is about)
· Evaluate the market and competitive landscape for autonomous vehicles
· Identify and describe trends in technology influencing AV design
· Determine and profile a key consumer target market for the company to focus on
· Develop a design persona around which to develop AV (please note it is not developing a new product)
· Brand chosen is Mercedes-benz
What is required in the assignment?
- Markets – what does the competitive landscape for Autonomous Vehicle (AV) look like?
a. What are the main product market segments?
b. Who are the major competitors and what are their AV products
c. What are the trends in the AV being developed and launched