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Creating a marketing plan for a hypothetical company

Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment.

Instructions
Create the first part of your marketing plan in 5–7 pages using the

Part A Marketing Plan Template [DOCX]

Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.
Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values.
Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company

Sample Solution

sting ergot is exceptionally perilous. It contains isoergine (lysergic corrosive amide.) [28] The medication Lysergic corrosive diethylamide, ordinarily alluded to as LSD, was initially produced using ergot.[29] Ergot existed before the seventeenth century; in any case, it was normal that individuals accepted it had a place with the rye plant.[30] Ergot growth fills in wet environments and lowlands.[31] Salem Village dwelled in what is by and by the town of Danvers, in Essex County.[32] This town is situated in the seaside marshes and the environment is wet and gentle, ideal for ergot to thrive.[33] The homesteaders sowed seeds in April and get-together occurred in August.[34] It was then put away until required in the colder time of year months.[35] This could clarify why Abigail and Betty didn't end up being debilitated until winter, in light of the fact that the contaminated rye was not eaten up to that point. Once more, the people who were informers, aside from the beguiled young ladies, the larger part were from the western piece of Salem Village, and most of the witches were from the eastern side of town.[36] The ergot harming may have been uniquely on the west part of town. The most persuading contention regarding ergot harming is the connection between's ergot side effects and Abigail and Betty's indications. Ergot harming influences for the most part ladies and kids, since they "ingest more food per unit of body weight; thusly, they ingest more toxin per unit of body weight."[37] This would clarify why the main informers were female.[38] Side impacts of ingesting ergot are shivering hands or fingers, wooziness, mental trips, spewing, muscle withdrawals, lunacy, psychosis, daze and depression. Some correspond with the young ladies' manifestations of squeezing, yapping like a canine, and fantasize. An alternate hypothesis encompassing Salem is mass clinical delirium. Clinical mania is characterized as "in which a patient encounters actual indications that have a mental, rather than a natural reason; and theatrical behavioral condition described by extreme feelings, dramatizations, and consideration looking for behavior."[39] Historian Chadwick Hansen trusts that "the pressure of living in disrupted region, alongside the severe Puritan religion, prompted hysteria."[40]
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