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Digital marketing and social media

Develop an 6-8-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Introduction
Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.

Introduction
This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.

Your Role
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements
Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:

  1. Situational Analysis
    Analyze the current situation in terms of customers, intermediaries, and competencies.
    Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.
  2. Objectives
    Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?

Sample Solution

ver, we can likewise contend that the conflict can never be the final retreat, considering there is generally a method for attempting to keep away from it, similar to authorizations or settlement, showing Vittola's hypothesis is defective. Fourthly, Vittola inquiries upon whose authority can request a statement of war, where he infers any republic can do battle, yet more critically, "the ruler" where he has "the normal request" as per Augustine, and all authority is given to him. This is additionally upheld by Aristotle's Politics ((1996), Page 28): 'a lord is the normal prevalent of his subjects.' However, he really does later underscore to place all confidence in the sovereign is off-base and has outcomes; a careful assessment of the reason for war is expected alongside the eagerness to arrange rival party (Begby et al (2006b), Page 312& 318). This is upheld by the activities of Hitler are considered treacherously. Additionally, in this day and age, wars are not generally battled exclusively by states yet in addition non-state entertainers like Al-Queda and ISIS, showing Vittola's regulating guarantee on power is obsolete. This is additionally upheld by Frowe's case that the pioneer needs to address individuals' inclinations, under authentic power, which joins on to the fourth condition: Public statement of war. Concurred with many, there should be an authority declaration on a statement of war (Frowe (2011), Page 59-60&63). At last, the most dubious condition is that wars ought to have a sensible likelihood of coming out on top. As Vittola repeated, the point of war is to lay out harmony and security; getting the public great. In the event that this can't be accomplished, Frowe contends it would be smarter to give up to the foe. This can be legitimate in light of the fact that the expenses of war would have been greater (Frowe (2011), Page 56-7). Subsequently, jus promotion bellum contains a few circumstances however in particular: worthy motivation and proportionality. This gives individuals an aide regardless of whether entering a war is legal. Notwithstanding, this is just a single piece of the hypothesis of the simply war. In any case, it very well may be seen over that jus promotion bellum can be bantered all through, showing that there is no conclusive hypothesis of a simply battle, as it is normatively guessed. Jus in bello The subsequent area starts unraveling jus in bello or what activities could we at any point characterize as passable in wars (Begby et al (2006b), Page 323). To start with, it is never to kill blameless individuals in wars, upheld by Vittola's most memorable recommendation deliberately. This is broadly acknowledged as 'all individuals have a right not to be killed' and assuming a fighter does, they have disregarded that right and lost their right. This is additionally upheld by "non-warrior resistance" (Frowe (2011), Page 151), which prompts the subject of soldier capability referenced later in the exposition. This is confirmed by the besieging of Nagasaki and Hiroshima, finishing the Second World War, where millions we
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