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digital marketing presentation and report

digital marketing presentation and report

Order Description
the assignment in digital marketing course which is a power point presentation and report together .
The presentation slide has notes and the report words should be in the slides notes and it 3000 words count just the report in the slide notes ( not the slides its self . The slide consists of key points and the imp notes that is provided in notes of the slides as a report and the explanation for it should be in the slide notes area .
The shopbop.com is the company of research
see the attached for more details

Website Analysis Report
Assessment 2 – Website Analysis Report Assessment Type
Individual Report Description
Imagine you are an intern of a digital marketing consulting firm. You have been assigned to a small team together with other interns to support a senior consultant. Your job is to provide a web analysis report. Aligned with the purpose identified from Assignment 1(https://www.shopbop.com/), your tasks are to conduct web analyses on both the client’s and one key competitor’s websites, and to submit a report to the senior consult in preparation for the digital marketing plan to the perspective client.
The report includes information that helps your client to be aware of the current strengths and weaknesses of their website design, and the effectiveness of any existing online value proposition that differentiates the company from its competitor. The report also sheds light on opportunities and implications for a digital marketing plan. The Website Analysis is designed to be an individual practical activity to help you relate the digital marketing theory you are covering in class to what is actually being practiced. It will also provide insights that could be useful in formulating your final Digital Marketing Plan. Students need to choose one main competitor of the pure play e-tailer being identified for the Digital Marketing plan in Assignment 1(https://www.shopbop.com/) and then analyse and critique both the company and the selected competitor’s Website.

Assessment Criteria Your analysis should include the following:
1. Develop a set of website analysis criteria.
2. An analysis of the appropriateness and perceived effectiveness for the competitor Website, including identifying one existing online value proposition (OVP) from its website;
3. An analysis of the appropriateness and perceived effectiveness for the company Website, including identifying one potential online value proposition (OVP) from its website;
4. A comparison table using a set of web analysis criteria developed for the website analysis;
5. A summary of the considerations and implications for the development of your Digital Marketing Plan.
Assessment Criteria: Website Analysis
Weighting %
Develop and explain your chosen website analysis criteria. Why these criteria were chosen and how will they assist your company and competitor website analysis
20%
Utilising this criteria, conduct an analysis of the competitors website to determine its appropriateness and perceived effectiveness. Include the identification of at least one Online Value Proposition (OVP) 30%
Utilising this criteria, conduct an analysis of your chosen company’s website to determine its appropriateness and perceived effectiveness. Include the identification of at least one Online Value Proposition (OVP) 20%
Create and detail a comparison table of this analysis between your chosen company and the competitor’s website 10%
In your report’s recommendations and conclusion provide a summary of the considerations and implications for the forward development of your group Digital Marketing Plan. 10%
Clear, polished report format communication: Writing quality, formatting, referencing, clarity, grammar.

Maximum 3000 words 10%

Total 100%
Lecturer notes about the assignment
This is a full report style answer – please read the student manual/guide on what is required in a report style response – far too often students give up simple marks by not addressing the criteria or by providing the wrong style of response. Effective report writing is a commercial skill and one if done poorly will significantly impact the credibility of your work
At a minimum, your analysis phase of the report should include at least the following:
1) An analysis of the appropriateness and perceived effectiveness for the competitor Website, including identifying one existing online value proposition (OVP) from its website;
2) An analysis of the appropriateness and perceived effectiveness for the company Website, including identifying one potential online value proposition (OVP) from its website;
3) A comparison table using a set of web analysis criteria developed for the website analysis.
4) A summary of the considerations and implications for the development of your group Digital Marketing Plan.

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