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Education ;The Interview

Explore The Multigenerational Center Clients (Links to an external site.)
interactive and review the Interview Prep Worksheet (Links to an external site.) as well as Ashford University’s
Career & Alumni Services’ Career Exploration & Planning. (Links to an external site.)You will find many
resources including general interview questions and tips on how to follow up after the interview. Use the Bullet
Point WorksheetPreview the document to help summarize your accomplishments for your employer.
In your seven-paragraph written assignment, you must include the following:
Include an introductory paragraph with the name of your program, the title of the job you are applying for from
the Ashford Multigenerational Job Board (Links to an external site.) and an explanation of why you are the
perfect candidate for the job.
Include an introduction that begins with a succinct thesis statement.
Include five body paragraphs addressing each of the questions chosen. (The question must be the heading of
each paragraph.) Be sure you are addressing each question with critical thought. You want to stand out!
Defend why the director should choose you for the position in your conclusion.

Sample Solution

Thirdly, the characters involved are a key feature to any story. “In order to get personally involved with a story, we, as readers or listeners, must be able to identify with the characters” (Fog, 2004:41). The use of characters helps to create the emotional connection to the consumer as spoken about previously. The way it does this is because as a consumer, we may be able to see part of our self in one of the characters. This makes a relation between the consumer and the character. The reason for this is because if we can identify with the characters, we can fully embrace and understand the story. The last point is the plot is something that is divided into three parts, the beginning, middle and end. At the very beginning of the story, the scene is set and “the progression of change creates conflict and sets the parameters for the rest of the story. The conflict escalates but is finally resolved, marking the end of the story” (Fog, 2004:44). The reason the plot and flow of the story is so important, is because “it is vital to the consumer’s experience” (Fog, 2004:44). The plot is something that can be developed over time to create a more immersive experience, or can be done cleverly in 30 second advertisements to catch the consumers attention. Now the four ‘checkpoints’ have been outlined and explained, it’s time to work out how brands apply this to their marketing and advertisement strategies. Once it is understood how these brands apply storytelling, it will become visible how they can “create identification, engagement and relevance” (Fog, 2004:164) with their consumers. Brands use storytelling as a sales promotion tool, and “More and more companies are looking to create a story universe surrounding their products and services. In doing so, their story becomes the driving force behind their brand values” (Fog, 2004:164). When companies can tell an immersive story through their marketing and advertisements over a long period, Klaus Fog refers to brands being able to create a “story universe surrounding their products and services” (Fog, 2004:164). The fact that Fog identifies the stories that brands tell as a fictional universe, allows the consumer to get fully immersed in the story. This is where the story becomes “the driving force behind their brand values” (Fog, 2004:164). By creating this other ‘universe’ revolved completely around the brand, they can strengthen their image, and make an even stronger emotional connection to the consumer, which separates them from other brands. Storytelling can be applied to many different marketing techniques, including adver

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