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Favorite brands

Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?

Sample Solution

ir finger or even a minor paper cut. Facial recognition has a major benefit when it comes to security. Employees can enter their place of work using a facial recognition system for identification processes. When used at work, it has another major benefit. No worker can sign in at work for another worker or as another worker, and no intruder will be able to access or trespass where they are not needed for example the manager’s office. The Cons of Automated Recognition Software; Every form of technology has its flaws which prevents it from working as desired. The cons of a facial recognition system are that growing a facial hair can interfere with the recognition of a person. This can be simply resolved by getting the database updated periodically if they grow or shave their facial hair. It can also mistake a person based on their weight change. The infrared cameras mostly do not mistake one individual for another but substantial weight changes can cause the software to misidentify individuals. However, like the facial hair problem we can solve this issue by periodically updating the software’s database. Big Brother. The word big brother originally comes from George Orwell’s dystopian novel 1984. The dictionary describes dystopia as “A society characterized by operession, misery and often totalitarian form of government that attempts to stop out individual freedoms in favour of the state’s absolute power”. This simply means we live in a world where we are convincing by the government that we are well cared for and protected. Unfortunately we are told what to do and how to do it, we are told what to eat and when to eat it. If anyone goes against the laws of big brother they will be persecuted and punished. To expand further, we are being monitored 24/7 by cctv cameras and we are forced to believe that the cameras are there to protect us. All these adverts on television telling us to eat healthy and to visit the gyms and health centres is their way of telling us what to do. In some countries or cities there are curfews preventing citizens from going out late at night for fear of being attacked by thugs or criminals. Is Big Brother Watching? Yes definitely. From the minute you step outside your house you being watched till you get back home. In the uk the statistics show that one man is to 11 cameras. That is a blessing and a curse. It’s one of two things, either you’re being watched and followed or you’re being monitored and kept safe by authorities. Cctv cameras has been upgraded from the grainy black and whi
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