Develop a formal client proposal in response to the client brief. This proposal will contain information and justification for the proposed project, identify potential ethical issues, offer a preliminary situation analysis, and develop communication objectives.
Criteria for marking: The client proposal will be assessed on the following criteria:
Understanding of client’s needs, e.g. offers clear problem statement; identifies issue and its significance for client; contextualises problem within the industry sector relevant to the client
Quality and relevance of research and analysis
Quality of proposed strategy, e.g. clarifies scope of proposed strategy and appropriateness to client needs
Presentation, e.g. logical progression of argument; quality of writing and expression; accurate punctuation and grammar; accurate referencing; adherence to word limit; professional presentation with sub-headings.