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How you plan to allocate your budget to each promotional activity

Describe how you plan to allocate your budget to each promotional activity. Provide a brief rationale.
First, when developing a marketing budget plan, you want to start with the total budget available to spend on a campaign. This budget figure works as a constraint to keep your plans in line with the available resources.
Second, think about the promotion mix you have in mind. Will there be public relations or advertising? Digital or traditional? Any sales promotion activities? And so forth. List the different methods and key tools you plan to use, and then determine how much of your budget you plan to spend on each (please use a table or pie chart to demonstrate how you will allocate the budget).
Finally, please provide justification for your decisions in your budget plan.

Sample Solution

their marriage saying, “And he will be rich, and I shall like to be the greatest woman of the neighborhood, and I shall be proud of having such a husband” (Bronte 40). In this quote, Catherine reveals the Victorian desire for social status and male dependency. While Catherine does not reveal her Victorian ways until after she returns from the Grange, Cathy’s Victorian traits are revealed as she grows up at the Grange. Until the age of thirteen, Cathy was confined to the property of Thrushcross Grange. Due to her confinement, she was described as, “a perfect recluse; and, apparently, perfectly contented” (Bronte 96). Her captivity represents how women of the Victorian period were bound to their duties at home and were supposed to be content with their lackluster lives. Cathy also demonstrates the Victorian values concerning social classes when she meets Hareton for the first time. When she finds out that she has mistaken the servant boy for the owner of Wuthering Heights, she immediately begins ordering him around. When Nelly explains to Cathy that the servant is actually her cousin, Cathy degrades Hareton with disbelief saying, “’Oh, Ellen! don’t let them say such things… my cousin is a gentleman’s son” (Bronte 99). During their interaction, Cathy exudes a common Victorian belief of degradation towards the lower class. The intertwining love triangles of Wuthering Heights also represent both the Romantic and Victorian periods. The first love triangle in the novel between Catherine Earnshaw Linton, Heathcliff, and Edgar Linton represents the Romantic period, while the second love triangle between Catherine Linton Heathcliff, Linton Heathcliff, and Hareton Earnshaw represents the Victorian period (Landers 1). In the first love triangle, Catherine is hopelessly in love with Heathcliff, but marries Edgar for her own benefit. This triangle can be seen as Romantic due to her natural attraction for Heathcliff, as well as her selfish decision to marry Edgar (Landers 5). Catherine and Heathcliff’s relationship does not work out, despite their strong love for one another, because they would be poor and live an unsuccessful life together. Edgar and Catherine’s relationship ends with her death because she was not truly happy, despite their financial stability (“The Romantic Novel, Romanticism, and Wuthering Heights” 3). In the second triangle, Cathy is forced to marry Linton, but eventually marries Hareton after Linton’s death. Cathy and Linton’s relationship can be seen as Victorian because, although Cathy was emotionally invested in the relationship, Linton was not. Their marriage did not succeed due to their lack of a true connection. Feminist writer, Mona Caird, described the perfect marriage as, “…an association that could and ought to be reinvented to promote freedom and equality for both partners” (Caird qtd. in Greenblatt 1582). In this quote, Caird states that marriage should benefit both the husband and wife. Cathy and Hareton’s relationship is considered Victorian because it exemplifies the value of women in marriage. Through Cathy’s tutoring, Hareton is able to become a more civilized person. Their relationship is successful because they both love each other and work together towards the same goal of happiness.

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