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Informative website featuring the music

create an informative website featuring the music of a specific non-Western culture. (Note that the term “world music” in the context of this assignment refers to music that is not based in the Western tradition of music. If you are not sure if your chosen topic is a style of non-Western music, contact your instructor, who will provide guidance on your topic selection.) Something to consider when choosing your topic is to make sure it is a style of music that is still in existence and performed, so you will be able to find musical examples and address all of the required elements of the assignment. Post a link to your website both to the WK8 “Let’s Explore World Music” Discussion and to this Assignment.

You will be building your website by using wix.com, which is free and easy to use. Wix features user-friendly drag and drop technology, so you can easily change or customize your website. All that is required is to set-up an account using your email address and password. Here is a beginner’s guide for creating Wix websites. There is also a good video explanation of building a website with Wix. Wix also has an excellent Help Center to address any questions you have while creating your website.

The website should include the following:

  1. A summary of the chosen culture including a short history.
  2. A brief explanation of some beliefs and traditions of the culture.
  3. Description of the instruments used in that culture’s music.
  4. Explanation of the key attributes of the culture’s music, including melody, harmony, timbre, texture, rhythm and form. (If the style of music you choose does not include one or more of these musical elements, then you need to explain why that musical element is not present in the music.)

Sample Solution

s to reduce production costs. The product differentiation is a financial objective, to increase Nike’s profit margins, for example creating new shoes. The cost and differentiation focus in a niche market, Nike uses this to focus on their customers’ needs in this market. Focusing on their customers ranging from ages 15 to 40 (Statista, 2019), in a large demographic sector. Nike has a specific strategy and has high levels of organisational performance within each generic strategy (Allen and Helms, 2006). Bartlett and Ghoshal’s model (Figure 6) represent the strategic options for Nike and the standardization around the world. To strengthen their global strategy Nike are working on investing millions to build capabilities worldwide to support retail performance (Nike News, 2010). However, leaders in retail are being overtaken by media and digital marketing now and in the future. The global and multi-national strategy link, as it explains that Nike wants to expand markets throughout many countries. At this point Nike operates in 120 countries, and their current marketing strategy is to invest in many product promotions like commercials and having sponsorships. For example, Nike has created a basketball, athletic and casual shoe range for former basketball player Michael Jordan (Nike Air Jordan, 2019). However, Nike could expand their global strategy by improving their working conditions in oversea factories, which is used for outsourcing production where the costs are lower (Mallen Baker, 2016). The changing culture of the shifting paradigm shows the management of change and the way we are thinking about the world, by shaping and changing the culture of business (Schein, 1985). For example, being more flexible with organisational cultures. Johnson’s cultural web (Figure 7) demonstrates how Nike’s strategy can be improved. Due to how culture can provide an increase in position for Nike in the sports shoes and apparel sector. Nike was founded in 1964, by Bill Bowerman and Phil Knight (About Nike, 2019), they have culture, as they value diversity, collaboration and creativity (Jobs Nike, 2019). They also hold strong routines and rituals, as they believe their employees should be rewarded and compensated for performing well. Improvements can be made from looking at figure 7, as Nike holds a matrix organisational structure, which can hold disadvantages. For example, a disadvantage from this structure as there is more than one boss in this large organisation, which can lead to confusions in the organisation. Secondly, as N
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