Identify and critically discuss different market entry modes. You should cite
relevant examples within your answer.
International business by Rugman, Collinson and Narula 7th edition
International Business by Peng and Meyer, 3rd edition
Explanations and arguments are critical, insightful and well supported throughout. The student demonstrates a
thorough understanding of all topics and makes strong links between them, demonstrating a thorough
knowledge of the subject. Work is presented clearly, appropriately and error free. A strong reference list, using
in depth academic content. The reference list lacks error.