Create an International Marketing Plan. The plan should be about an actual company. Make sure your pick a company that has good online resources to make your research easier. The plan must focus on taking an existing or new product or service from Nova Scotia/China/Canada, etc. into an international market that is new to the company. There is a lot of useful information on Canadian government websites.
The steps to follow are:
- Select an organization, product or service and an international target market.
- Complete secondary research to gather information on trends, barriers and other key considerations when exporting the selected product or service to the target market. You will need this information to write the Situational Analysis and Market Analysis sections of the plan.
- Research additional information that will assist you in developing a feasible and comprehensive marketing plan.