A needs assessment is the formalized process of determining the needs, wants, desires, and preferences of patrons. The assessment forms the basis for developing a program plan, marketing plans, and many other planning materials. A needs assessment can take the form of a questionnaire that is distributed to a sample of constituents to gather information about:
Leisure needs and gaps
Suggestions for future growth and development
Willingness to pay and support new initiatives
Evaluation of existing programs and services
You will develop a survey to distribute to the community. Take a look at the example of Frederick County Parks need assessment and review information in chapter 7.