Management of Change

Write an essay that critically analyses the main features of the managed organisational change at Clemenger BBDO ? ?Opening case: A new beginning for Clemenger BBDO?

(Graetz, Rimmer, Smith & Lawrence, pp. 47-48).

Overview
The individual essay is a 1,750-word document. The task requires critical discussion through research and the critical application of theory to the case study. When

structuring your essay, include: an introduction; a body, containing at least three main ideas supported by theoretical evidence and illustrated by examples from the

case; and a conclusion. You may use internal headings.

Suggested references
 The case.  Lectures 1 to 4 in 200570 Management of Change.  Tutorials 1 to 5 in 200570 Management of Change.
 Chapters 1-4 in Graetz, Rimmer, Smith & Lawrence.
 Additional readings listed within vUWS.
 Suggested further readings at the end of each chapter in the prescribed text.
 References from the library or other sources such as academic journal articles, newspapers, and annual reports.

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