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Market Analysis Research

One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.

Instructions
Write a 525-word report that includes the following sections:
o Section 1: Business overview, mission, and vision
o Section 2: A Market analysis that includes the following components:
o Market overview/needs analysis
o Target market
o Competitive analysis
o Value proposition
o Section 3: Recommendation

Sample Solution

“Development Matters”, (Open University, 2014) based on John Oates research findings on child development shows how the making of a short film can reach wide audiences effectively. Niven et.al’s schoolgirls could be given the role of presenters discussing their opinions of PE. This could be distributed to educational practitioners, Sure Start centres, schools and policymakers. Evidence of other dissemination methods that have been carried out (booklets, journals, posters etc.) and signposting to relevant social media platforms could be included in the film. By self-producing, this method would not only be more cost effective than approaching TV channels but would also diminish any agendas that TV producers may have in how the film is represented. Potential disadvantages would be the involvement of the schoolgirls who may want to remain anonymous and feel uncomfortable about being filmed. There would also be issues surrounding the films viewing. Would beneficiaries find time to watch it and if it was viewed how would feedback be given? The use of visuals can also prove effective in the form of an infographic poster, a graphic representation of information and data from the research could be created presenting the findings in a quick and clear yet informative way. It could be entitled “What Kids Want From PE” and include the schoolgirl’s opinions as part of a fact list i.e. Better Facilities, More Variation, Decent Kit,etc. The poster would be circulated to practitioners, schools and parents. There is also the opportunity to publish the posters in journals, newspapers, trade magazines as well as posting on social media sites. In the context of impacting schools, parents and children research findings could be unveiled by way of a presentation or play. The children could be involved in creating a dramatic re-enactment that reflects the research. A scene that depicts a lack of PE equipment or the small changing rooms could be acted out. Small discussion groups between students, teachers and school authorities could also be organized debating the research results and considering ways of improvement. The use of a social environment would also engage audiences who could otherwise be oblivious to the research that has been undertaken. However, this does raise concerns that dissemination in a social setting could be perceived as too informal to convey important information, the audience’s attentiveness and the purpose of the event could be lost. A further issue that would need to be addressed could be the reluctance of the school to be involved in helping to project any negative issues surrounding the school and the teachers. Whilst the inclusion of children as participants in dissemination has featured in several methods, concerns could be raised that having children at the forefront of these methods makes the results less effective, unethical and
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