Choose an innovation which is not yet to market with a brand (could be a luxury brand or fast fashion brand) or a fashion retailer: think about an innovation that you can show evidence for a need in the market you choose. An innovation not made up but existing. It should not be in the market already on a big scale..could be at a native stage.
This innovation you are suggesting for your brand’s product should have a purpose and answer a need – showing why you think this is a good idea(clear evidence from analysis). For your proposal, you need to indicate the material and brand & how you will do your research, and why & how this product could be useful.