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Marketing mix

Develop a marketing mix that will help Burger King to reduce the gap with McDonald’s and distance itself from other competition?

Sample Solution

articularly, the federalizing of the War on Drugs proved to be effective for policing during the 1960’s and 70’s. During this time, there were large scale uprisings occurring from the emergence of the Civil Rights Movement. The War on Drugs was a way to repress the protests occurring from the movement. As an effective tactic of counterinsurgency, crime, disorder, and drugs were linked to the Civil Rights Movement. Since, the launching of the war on drugs, the U.S penal population has exploded from around 300,000 to more than 2 million with drug convictions accounting for the majority of the increase . The same study shows that the soliciting of drugs is used by all backgrounds at similar rates, however, people of color find themselves incarcerated at higher rates. Racial profiling to Stop and Frisk Racial profiling is the discriminatory action, used by law enforcement, of using race or ethnicity as grounds for suspecting someone of having committed an offense. Racial profiling is a frequently used policing practice to stop black individuals for minor violations, based off of probable cause. At an individual level of policing, reasonableness grants the officer a form of petty sovereign status. Hence, discretion is legally built into the system. Therefore, black and brown individuals are being requested to stop, to be pulled over by police officers, based on racial profiling. Being pulled over occurs both during traffic violations and as pedestrians are walking the streets. While searching these racially profiled individuals, officers look for illegal contraband. Noteworthy, racial profiling leads to many citations, arrests, and even in some cases death. “Stop and Frisk” is a policing method that results in officers pulling someone over, by car or pedestrian, and temporarily detaining them to pat down their clothing. The Fourth Amendment requires that police officers have reasonable suspicion that a crime has been, is being, or is about to be committed before stopping the suspect . However, “racially profiling” and “stop and frisk” are policing tactics that go hand and
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