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Marketing personalization through various marketing technology tactics

In this discussion, it’s important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions:

1) What did both TedTalks have in common as a major theme in the importance of marketing technology and personalization?

2) Think of an example of a brand that does a good job in marketing personalization through various marketing technology tactics. What is that example and provide your opinion how effective it is? (how immersive technologies (ar/vr) will shape our future ) (bridging the gap personalized marketing ) Nicole Martin

Sample Solution

tioning to allow the surgical area to heal.1 The hope through this approach would be to lower the impact of surgical stress on the patient post-operative from their physiologic and physiological responses. This is done through enhancing the hospital organization to embrace to best practices and develop a team that works and communicates from start to finish instead of departments that the patient flows through (clinic, surgery, anesthesiology, intensive care).2 The team consists of the pre-operative and post-operative team, nursing, the surgeon and the surgical team, anesthesiologist, and dietitian. The original use of ERAS was developed for colorectal patients, however, this is expanding to various kinds of major surgery as methods are perfected for gastrointestinal surgeries, hence why this is such a pertinent feature to understand in the clinical nutrition world.2 There have been multiple journals published with evidence pinpointing that ERAS’ multimodal approach has evidence-based benefits ‘ decreasing length of stay, decreasing the use of analgesics, cost, and increasing comfort of patient.2 Specific ERAS components that the ERAS Society has approved of across all ERAS protocol include the following procedures for each stage. The first stage is the pre-admission where the surgeon or dietitian may suggest pre-operative nutritional support for a malnourished patient complete cessation of smoking and supplement usage by the patient, with the team suggesting medical optimization and information available for the patient.(figure 1) Preoperative preparation for the patient is the usage of a bowel cleanser, preoperative carbohydrates up to 2 hours before surgery, and antibiotic prophylaxis medications. Intra-operative measures are with minimally invasive techniques and minimal drainage, regional analgesia and minimal opioid use, as well as balanced control of temperature and fluids. Post-operative is removal of drains and tubes and cessation of intravenous fluids, no usage of nasogastric tubes, minimal opioid-based pain control with reliance on other medications, early mobilization of the patient, and early oral intake of fluids and calories for initial g

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