Marketing Regression

In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
Walk through the example regression problem.
Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from
http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/
Now complete a secondary regression using the changed data table you can download here data-marketingbudget-12mo-version2 download[Excel file]
Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and
“Print” as the X-Range.
Include residuals, line-fit plots and Normal probability plots.
Read: Regression analysis in Excel
QIMacros. (2018). Regression analysis in Excel (Links to an external site.). Retrieved from
https://www.qimacros.com/hypothesis-testing/regression/
Watch: Multiple Regression Interpretation in Excel.
This video provides an example of interpreting multiple regression output in excel:
Analyze what you are able to determine from the regression:
Regression statistics
Equation of the line
Effects of variation of spend in Social Media and Web

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