Video instructions attached below.
The purpose of this exercise is to lay the foundation for creating an Internet marketing plan at the completion of this program.
Write a 3-5 page Word document . Three references including one from library database required. This research paper should address the following areas as they relate to your selected company:
Organization and Product
Current/ proposed Mission Statement (https://www.thebalancesmb.com/how-to-write-a-mission-statement-2948001)
Industry and Environmental Analysis using P.E.S.T.E.L. model (At least one library database source required)
S.W.O.T. results (Must include a detailed description in the body of your paper AND a four-quadrant table with bullets)