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“Marketing Strategies for a Digitally networked World”

In today’s digitally networked world, for most companies, the optimal path to be competitive and successful through the digital maze is far from clear. This class expects you to contribute three times:

our contribution one — answer one question only out of six questions below —

Question #1 Does every company need a digital or social media strategy?

Questioni #2 Do recent technological advances represent threats or opportunities?

Quetion #3 What marketing roles can the internet play?

Question #4 What marketing roles can the social networking play?

Question #5 As director of marketing of a medium-sized Canadian sporting goods manufacturer that produces helmets for use in sports, such as cycling, skiing, hockey, and football, you have been considering using the internet as a marketing tool. Although your helmets are sold in retail stores and to schools and athletic programs across Canada, you believe the company could reach a bigger audience and sell more helmets if the company also sold the product online at the company’s website. What arguments would you use to convince the CEO that online marketing is a good strategy?

Quqestion #6 In meeting with the CEO of the helmet manufacturer, you have been asked to outline the possible threats of selling the product online. Explain.

Sample Solution

most likely just the hallucinations of the governess. Throughout the novel, the governess had constantly insisted that the children were able to see the ghosts the entire time and were only refusing to reveal this fact, however, this scene disproves her claim greatly. Therefore, the governess’ mental stability would be most vulnerable to the criticisms of the book’s characters and the readers as we question whether she should be trusted. The readers also may draw the conclusion that the governess is delusional for being so adamant on the existence of the ghosts despite the evidence suggesting otherwise. Another significance of this quotation is that it is one of the few times that the governess is able to overcome her captivation with the children’s charms and see how their personalities truly are within: darker, manipulative, and more common. “‘Peter Quint–you devil!’…They are in my ears still, his supreme surrender of the name and his tribute to my devotion. ‘What does he matter now, my own?’…I held him–it may be imagined with what a passion; but at the end of a minute I began to feel what it truly was that I held. We were alone with the quiet day, and his little heart, dispossessed, had stopped.” (James 86-87) The whole section of the book in which the quote was derived from screams “ambiguous”. On the surface level, the quote is memorable because there is an abrupt and incohesive series of events, which prompts the literary device of situational irony. Miles’ death was never expected or anticipated to have happened. The quote summarizes a recurring paranoiac issue that the governess faces throughout the entire novel and provides an unprecedented, yet fitting, effect due to those very issues. The quote enhances the meaning by shadowing all the characters (Miles) under the governess’ light, wrapping the whole plot and narration around her thoughts and corrupted mentality. Find quotations that illustrate the writer’s skill in establishing mood/tone, image

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