In today’s digitally networked world, for most companies, the optimal path to be competitive and successful through the digital maze is far from clear. This class expects you to contribute three times:
our contribution one — answer one question only out of six questions below —
Question #1 Does every company need a digital or social media strategy?
Questioni #2 Do recent technological advances represent threats or opportunities?
Quetion #3 What marketing roles can the internet play?
Question #4 What marketing roles can the social networking play?
Question #5 As director of marketing of a medium-sized Canadian sporting goods manufacturer that produces helmets for use in sports, such as cycling, skiing, hockey, and football, you have been considering using the internet as a marketing tool. Although your helmets are sold in retail stores and to schools and athletic programs across Canada, you believe the company could reach a bigger audience and sell more helmets if the company also sold the product online at the company’s website. What arguments would you use to convince the CEO that online marketing is a good strategy?
Quqestion #6 In meeting with the CEO of the helmet manufacturer, you have been asked to outline the possible threats of selling the product online. Explain.