Marketing strategy

Write a one-page essay about how you see the future of retailing and its importance to marketing strategy, under the light of the two assigned readings for this week (see below). You can also base your essay on your personal professional experience or other content.

  • “How Retail Can Thrive in a World Without Stores? Harvard Business Review, 2017, July 21. • The Physical, Virtual Future of Retail .° Harvard Business Review, 2018, Feb.

 

 

 

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