An EdTech company looks ahead to its larger platform launch in Spring 2022, one of the first steps in building a
strategic business plan includes developing a thoughtful user journey map detailing the end-to-end experience
of the company, from initial discovery to, ideally, serving as an ambassador and strong referral source for the
With this in mind, develop a User Journey Map for either a consumer-facing including brief details illustrating
each stage of the journey as you envision it, topline touchpoints included in each phase, and key actions users
must take along the journey in order to advance from stage to stage.
Company website: https://gtux.gtu.edu/?_ga=2.106088128.230972287.1622784393-925861115.1622784393