You will include the following:
Write a clear advertising media objective.
Define the advertising strategy.
Define the target audience.
Draft the creative message and how it will appeal to your target market.
Describe the media mix and how you will reach the target market.
Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.
Create a 1-year media calendar with specific media choices.