What is meant by the NPD process and how a structured process can be of benefit to an organisation? Give examples to support statements.
Please write an essay that is targeted at a non-marketing businessperson that explains why it is important for them to understand what is meant by the NPD process and how it works. By using examples from the “real-world” you will demonstrate why the concepts are important, how they work and why it is important to understand them.
Impotant note: Please use academic resources. (ebsohost, jstor recommended) or academic books.
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