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Profitability

Select a listed company, preferably from the London Stock Exchange. Assume that you are an analyst who works on behalf of existing investors.

Prepare an analysis report, where you will do the following:

Use the ratios covered in this unit, to evaluate the financial performance and health of the business in the following areas:

Profitability
Liquidity
Efficiency
Financial Gearing

Compare the financial performance and health of the business a competitor business.

In each area, make clear recommendations as to how the company’s performance/health can be improved. If no improvement is needed, highlight what are the benefits to investors by the good performance of the business in each of the areas (a, 1-4)

Proposed structure of the report (the word count per section is indicative): 

Title page
Executive summary (125 words max)
Introduction (100 words max)
Business and competitor brief profile (175 words)
Analysis (725 words)
-Profitability
-Liquidity
-Efficiency
-Financial Gearing
Conclusions (125 words) 
Technical aspects

You need to perform time-series (at least 3 years; preferably 5 years) and comparative analysis (between your chosen company and its competitor)

Sample Solution

we ought to do battle or not alongside conditions which should be thought of, how would it be a good idea for us we respond and not do during a conflict in the event that it is unavoidable, lastly what further move ought to be made later. To assess this hypothesis, one should take a gander at the suppositions made towards it, for instance, entertainers which scholars forget about and the delay between conventional scholars and pioneers. In particular, there can be no conclusive hypothesis of the simply war, on the grounds that everyone has an alternate understanding of this hypothesis, given its normativity. Nonetheless, the hypothesis gives a harsh showcase of how we ought to continue in the midst of strain and struggle, vitally the point of a simply war: 'harmony and security of the region' (Begby et al, 2006b, Page 310). Generally, this hypothesis is reasonable to utilize yet can't at any point be viewed as a characteristic aide since it's normatively hypothesized. To respond to the inquiry, the exposition is included 3 areas. Jus promotion bellum The beginning segment covers jus promotion bellum, the circumstances discussing whether an activity is legitimately satisfactory to cause a conflict (Frowe (2011), Page 50). Vittola, first and foremost, talks about one of the worthwhile motivations of war, in particular, is when mischief is caused yet he causes notice the damage doesn't prompt conflict, it relies upon the degree or proportionality, one more condition to jus promotion bellum (Begby et al (2006b), Page 314). Frowe, be that as it may, contends the possibility of "worthy motivation" in view of "Power" which alludes to the security of political and regional freedoms, alongside basic liberties. In contemporary view, this view is more muddled to reply, given the ascent of globalization. Essentially, it is challenging to quantify proportionality, especially in war, on the grounds that not just that there is an epistemic issue in ascertaining, however again the present world has created (Frowe (2011), Page 54-6). Moreover, Vittola contends war is important, not just for cautious purposes, 'since it is legitimate to oppose force with force,' yet in addition to battle against the crooked, a hostile conflict, countries which are not rebuffed for acting unreasonably towards its own kin or have unjustifiably taken land from the home country (Begby et al (2006b), Page 310&313); to "show its foes a thing or two," however for the most part to accomplish the point of war. This approves Aristotle's contention: 'there should be battle for harmony (Aristotle (1996), Page 187). Nonetheless, Frowe contends "self-preservation" has a majority of portrayals, found in Chapter 1, showing that self-protection
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