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Purpose Statement for ‘Petal & Pup’ Clothing Store

Form of Sway Link:

Description of Organisation

Petal and Pup is a fast-fashion clothing brand in Australia, that ships worldwide. In 2014, Petal and Pup was born on Shopify as an e-commerce business and has now grown into a popular fashion brand for many women. The clothing style could be described as very typically feminine, with many dresses, bold colours and floral patterns appearing on their website.
Purpose Statement
The new purpose statement for Petal and Pup is:
“Petal and Pup strives to empower woman through all stages of their lives by offering affordable, fashionable and comfortable clothing”

Petal and Pup exists to offer woman stylish clothing at attainable price points, so that women feel fabulous every day, including during special moments of their lives like weddings, pregnancy, and raising children.

Petal and Pup enact this purpose by staying on top of global fashion trends and analysing our fashion items for their ability to be worn at special events, by pregnant women, and for busy mothers.

Petal and Pup’s purpose means that women everywhere can feel powerful, strong, and confident in themselves.
Justification for Purpose Statement
This purpose statement is more than financial gain. It stands to benefit Petal and Pup customers by empowering them to feel confident in themselves, offering them access to affordable styles.
Petal and Pup customers benefit from this purpose, as they no longer have to experience the struggle of finding appropriate clothing for important moments in life, including weddings, work events, pregnancy, motherhood, and daily life.
The values that underpin this purpose statement is the empowerment of women, celebrating women, allowing women access and choice to express themselves with fashion, and helping women to thrive in all aspects of their life by offering affordable, functional clothing choices.
The perceived role of a woman in society has changed dramatically over the last few decades and continues to do so. There have been many societal changes occur to help support women, and women are more free to wear clothing that they choose, that makes them feel good about themselves. More recently, ‘maternity clothing’ has been faded out in place of something much more inclusive. Clothing that is fashionable, and that can be worn pregnant or not. This change in fashion enables women to have easier access to clothing that is stylish and makes them feel good, and no longer feel excluded by mainstream fashion.
Symbolic Photos (Explanation)
There are four photographs throughout this work.

  1. A pregnant woman wearing a fashionable outfit (Source:
  2. Two pregnant friends dressed professionally (Source: )
  3. A woman with her two children, dressed to move through her day (Source: )
  4. A woman walking to work in comfortable, fashionable attire (Source:

Sample Solution

ed Maasai to become engaged in farming. This helps him to diversified their economy and avoid drought risks. According to Cambell (2005, p. 776), “Herding was being replaced by mixed livestock-cropping enterprises, and the better-watered margins of the rangelands was extensively cultivated. The main aim of Maasai’s people was to get well-watered land on the group ranches which were used herding and then agricultural activities: “The major incentive for acceptance of the concept of group ranches was that the Maasai saw in the legal title a means of maintaining their rights granted” (Campbell, 1986, p.47). However, the opportunity to get land in this area adapted to agriculture led to the increase in the number of immigrants. The population’s growth resulted in the problem of water and soil resource availability. Also the problem of land degradation has arisen. According to Kimani and Pickari (1998) the majority of farmers couldn’t afford fertilizes to improve the situation. “Soil fertility decline, increased soil erosion, and deforestation were widely reported in 1996” (Campbell, 1999, p.394). In the Loitokitok area farming began in the 1930s with the establishment of a District Office. The administration employed staff who came from farming areas elsewhere in Kenya, and who began to cultivate. In the Loitokitok area it reflects natural increase as well as migration of large numbers from the congested central highlands of Kenya to farm the slopes of Mt. Kilimanjaro and other hills. As for wildlife managers, among their main aims Campbell (2000) states nature diversity conservation – improving disrupted wildlife movements, access to water in riparian zones, and altered livestock grazing patterns. Another aspect, connected also with wildlife tourism enterprises, might be improving tourism facilities. Moreover, for a better management of various land use stakeholders of the region, there is an aim of wildlife managers to develop and implement strategies that might encourage people living near wildlife parks to accept the costs, and benefits, coming from the parks and the wildlife (Campbell, 2005). Basically, therefore among their activities we can mention return

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