This course in quantitative methods is intended to provide a valuable tool in your toolbox of professional skills when you are dealing with real-world decisions. Much of your training will emphasize qualitative methods as a primary approach to understanding organizations, but there is a time and a place for each method. Based upon your desired outcome, many research questions can be approached by either a qualitative or quantitative research method. It is up the researcher to determine which method to use, as each method provides different information to address the research question.
Scenario: An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following:
Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice?
How would each research methodology help the organization survive?
What benefits would be achieved by each approach?