This project has 3 deliverables. the present order includes the 2 first deliverables:
- a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables,
graphs, and exhibits)
- one-page value proposition to Erik
See attached full description of the project and all class material.
Support your work with the course readings, scholarly sources, and reliable nonscholarly sources, such as
Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial
Times, the Wall Street Journal, and the Harvard Business Review.