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Service system found within Southwest Airlines

Compare and contrast the lean service system found within Southwest Airlines to a full-service airline such as United Airlines, British Airways, and other large carriers in terms of cabin service, boarding process, baggage handling, and service encounters.
Recommend ways for the airline carriers to improve their lean operation systems in terms of speed and quality while reducing waste and costs. Explain your rationale.
Be sure to respond to at least one of your classmates’ posts.

Sample Solution

phenomenon; as globally, the public is becoming part of the media landscape as a result of sharing and producing media rather than just remaining a national occurrence (for example, the use of social media means for any text, image or meme to be spread quickly and differently over and over again).. Next we will look at the different kinds of linguistic and semiotic resources that are used for political purposes whilst considering the extent of which they are ‘creative’. Here we have creativity in political discourse presented in three ways: a. At the level of creation or production: paying particular interest to the aesthetic and appealing features. A couple of examples considered are as follows; to be fun(ny), pleasing, interesting or surprising. b. At the level of purpose: to consider ‘why’ certain kinds of creativity are chosen for political discourse or purposes. Some aspects may involve persuasion and doing so in different ways such as language, humour and also image and by way of upholding moral or ethical standpoints. c. At the level of value and impact: whether different kinds of creativity in political discourse have different impacts upon the audience. Whether or not they enable, facilitate, affect, influence or even shape the audience’s involvement or engagement in social and public-life. This then brings us on to CDA (critical discourse analysis), which involves revealing hidden or ideological objective in texts. In CDA, creativity is used mainly to indicate the possibilities for discursive change; to transform ideologies and practices through replicating and reconfiguring texts.

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