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Special Nature of Sports Marketing

Identify a sport or a sports organization on the rise and one on the decline.

What types of evidence support the notions of either rise or decline?

Is the change caused by the invisible hand of the market or by the visible hand of marketing?

WHY?

Topic 2: Strategic Marketing Management

Price….Product….Promotion…People… Place

Share the example of the five Ps of the marketing mix from the stories or ads in any sports news or magazine on websites. (Must provide the website address)

Topic 3: Strategic Marketing Management

Why the SWOT analysis is really important in sport organizations?

Topic 4: Understanding the Sport Consumer

Discuss which environmental factors most influenced your involvement in your favorite sport.

Topic 5: Understanding the Sport Consumer

Describe a new product concept that you think would meet unfilled consumer needs in your favorite sport. and Why?

Sample Solution

ransported both his and his competitors’ oil, making it nearly impossible for his competitors to stay in business.(Doc C) This economic success occurred with a handful of businesses during the time, and shows how the tactics of horizontal and vertical integration benefited the wealthy class by giving them opportunities to become top dogs in their fields of work. Although it may seem like there are no possible benefits with vertical integration to anyone other than the entrepreneurs, a lot of the working class was impacted by this tactic as well. The rapid growth of the manufacturing industry created a great need for unskilled workers. This demand caused mass migration, farm workers moved from rural areas of the United States to find jobs in America’s rapidly growing cities. The increase in jobs was also a draw for people in foreign countries. (Doc E) Many people immigrated to the United States in search of work and the opportunity to live the American dream. They could use these new job opportunities as stepping stones into a new life of owning land or carrying out their life aspirations that their old country couldn’t fulfill. (Doc F) This was impactful because it created a large amount of jobs that required manual work, no one needed to be skilled or knowledgeable to get a job. Also due to vertical integration, our nation became industrialized and urban just like it continues to be today. It is clear to see how prospering entrepreneurs benefited in the gilded age, but the lower working class was impacted as well given unskilled labor and a chance to start a new life, aspiring for the “American Dream”. Big business owners benefited tremendously from the economic changes in the United States and the use of vertical integration. Some people believe that these entrepreneurs were robber barons because they got rich through ruthless means. However, many called them captains of industry because they were greatly responsible for increasing productivity, expanding markets, providing jobs, and increasing the nation’s wealth. All in all both ends of the economic scale were impacted and benefited from vertical integration.
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