Automobile Mitsubishi, VW, Tata, Ford, Honda, Toyota, Fiat.
Computers Acer, IBM, Toshiba, HP, LG, Hitachi, Siemens.
Banking Citi Bank, Deutsche Bank, Emirates NBD, Mizuho Bank, HSBC, CBD,
Oil and gas BP, PetroChina, Gazprom, Royal Dutch Shell, Aramco, National Iranian Oil Co., ENOC.
Consumer electronics National-Panasonic, Sony-Ericsson, Nokia, Samsung.
Aviation: BA, Lufthansa, Southwest Airlines, Singapore Airlines, Thai, Iberia, SAS
Biotechnology Aventis, BASF, Dow Chemicals, Dupont, Monsanto, Syngenta
Food Dole, Kraft, Nestle, Unilever
Hotel Hayat, Hilton, Ritz-Carlton, Intercontinental, Sheraton
Aircraft Airbus, BAE, Boeing
Steel Arceror Mital, Tata. NUCOR, POSCO, Nippon steel.
1 Do an analysis of the value chain of the two firms selected. Generate a table with the strengths and weaknesses of the two firms About 1500 words.
2 Evaluate the strategies (business-corporate-global), as well as leadership, and corporate governance of the two firms. About 2500 words.
3 Given today’s rapidly changing environment and taking into consideration your analysis and evaluation in points 1 and 2 above, what would you suggest that the two firms may do differently? (For instance, pursue a different strategy, do acquisitions, restructure, strengthen its corporate governance, have the CEO and top managers adopt a different leadership style, drop some products/markets, etc.) About 1000 words
Length: 5000 words (+/-10%).
Executive summary: After the project has been completed, you must draw a
one-page long, roughly 300-350 words, executive summary and attach it in the
beginning of the project.
Sources: You are expected to use no less than six (6) sources, one of which may be the website of the company selected. The textbook does NOT count as a source. Sources other than in English language are acceptable provided they have been translated in English by you. All sources used must be included in the list of references. ALL SOURCES SHOULD NOT BE OLDER THAN FIVE YEARS (RECENT SOURCES!)
Unreferenced and undated Internet sources are NOT acceptable.
Individual/group: The project can be done either individually or in groups of up to two (2) students. For co-authored projects, the contribution of each student must be clearly indicated on the cover page. The project will be marked as an integrated whole, however, there may be cases that the contribution of each member will be marked separately.
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