Strategic Management

Order Description

`As a marketing consultant, you have been asked by a client organisation to report to them on how and why they can plan and implement strategic relationship

programmes, targeted to their different customer segments.`
A short business report is required, based on an organisation of your own choice. ( SAMSUNG COMPANY UK in this case)

SUBMISSION METHOD/MODE:-
Online via turnitin,

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Individual written assignment on the following situation analysis:
`As a marketing consultant, you have been asked by a client organisation to report to them on how and why they can plan and implement strategic relationship

programmes, targeted to their different customer segments.`
A short business report is required, based on an organisation of your own choice. (  SAMSUNG COMPANY  UK in this case)

Maximum Word Limit and Assessment weighting for each aspect within the assessment:

•    Overall maximum of 2,000 words
•    Assessment Weighting – 100% of the assessment in the module
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Description of Assessment Requirements
The written assignment must not exceed the word limit of 2,000 words
Appendices must be used as supporting documentation, and as such be referred to in the main body of the text
Appendices must not be used simply as additional material
Marks will be allocated in line with the following guidelines:

1.     Describing the chosen organisation – its markets and its various targeted customer segments. (400 words)
(20%)

2.     Advising how your chosen organisation should plan and implement its future relationship programmes targeted at its various segments. (800 words)
(40%)

3.    Analysing the potential benefits of these strategic relationship programmes to your client organisation. (600 words)

(30%)

4.    Academic protocol- appropriate referencing and report layout.
(10%)

Assessment  Criteria

In addition to the criteria outlined in the assessment details above, the assignment will be assessed on:
5.    Demonstrating that you have undertaken sufficient research on the topic (in text references).
6.    Demonstration of a reasonable understanding of the theoretical background to the topic (based on the above in text references)
7.    Demonstration of reasonable knowledge of the practical application of such theory.
8.    A clear structure and clarity of presented arguments.
9.    Good presentation and grammatical accuracy.
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Module Learning Outcomes to be Assessed:-
(Module Learning Outcomes are required to be those indicated in the Module Descriptor contained in the validated programme

Identify and discuss contemporary marketing strategies ——– and through case study example discuss their success, failure ,future contributions to the fields and

activities of  contemporary and future marketing activities

Critically discuss and determine an understanding of the strategic marketing planning process

Undertake and evaluate situational analysis related to the design of market – driven strategies and their translation into marketing programmes

Define key marketing activities and discuss findings in terms of limitations, :contributions and worth ;including contributions to informed marketing decisions

Assess and determine the critical issues to be confronted in implementing and managing market- driven strategies

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