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Survey for a charity organization

Your Task

Your task is to design a brief survey for a charity organisation of your choice. You should choose a charity for this assignment and imagine that you design this survey on their behalf. In general, the charity organisation is interested in tertiary students’ [target market] awareness of your chosen organisation and their willingness to volunteer time to this organisation. You will also need to provide justification for your responses, please see Module 3 Assignment Rubric.

In particular, the charity organisation is interested in the following questions:

  • To what extent are tertiary students aware of charity organisations, in general, and your chosen charity in particular (top of mind, prompted and unprompted)?
  • What do tertiary students think of the perceived advantages and disadvantages of doing volunteer work?
  • Have they done any volunteer work before? If yes, what and where?
  • How likely would they do volunteer work for your CHOSEN charity? For other charities?
  • Wat social media do they use? e.g., Facebook, Instagram, TikTok, YouTube, and Snapchat etc.)?
  • Demographics (Age and gender)
    Length & Structure

Up to three pages (excluding the cover page). Material beyond three pages of ‘body’ will not be read.
You can decide how much of the three (3) pages your questionnaire and your justification will take up.

Tips

  1. Review your assignment using the rubric in this hand-out as a checklist.
  2. Signpost clearly (make good use of headings, white space, etc.)
  3. Spell check – use New Zealand spelling, not US spelling.
  4. Cut down on long words (use simple, easy to read but appropriate language).
  5. Allow time between drafts. Never hand in your first draft. Do consider giving your final draft to somebody else to review your work.

Marking criteria
Please see Module 3 Assignment Rubric at the end of this handout. The Steps under Marking Criteria refer to the Steps in the Questionnaire Design that we covered in Session 9.
Please refer to the Department of Marketing Undergraduate Protocol for information about late assignments and plagiarism. 

Module 3 – Assignment Marking Rubric

Marking criteria Poor
0 – 40% Average
41 – 60% Good
61 – 80% Excellent
81 – 100%
Step 1
All research questions are addressed
(25 marks)
The questionnaire fails to address all research questions The questionnaire addresses all research questions but also includes irrelevant information The questionnaire addresses all research questions with only including relevant information The questionnaire addresses all research questions with relevant information. Provides clear links and justification between the questions in the questionnaire and research questions.
Step 2
Survey Method
(25 marks) Survey method is not selected Survey method is selected, but it is incorrect Survey method is correct, but lacks justification Survey method is correctly selected and justified
Steps 3-6
Content, Structure and Wording of Individual Questions
(25 marks) Issues relating to content, structure and wording are not addressed (e.g. ambiguous and complex questions) Issues relating to content, structure and wording are mostly addressed Issues relating to content, structure and wording are correctly addressed Issues relating to content, structure and wording are correctly addressed and well-justified
Step 7-8
Flow, Form and Layout of the Questionnaire (25 marks)
Issues relating to order of the questions, logic of the questionnaire and layout are not addressed Issues relating to order of the questions, logic of the questionnaire and layout are mostly addressed Issues relating to order of the questions, logic of the questionnaire and layout are clearly and correctly addressed Issues relating to order of the questions, logic of the questionnaire and layout are correctly addressed and well-justified
Total 100 marks
_/100

Your Task

Your task is to design a brief survey for a charity organisation of your choice. You should choose a charity for this assignment and imagine that you design this survey on their behalf. In general, the charity organisation is interested in tertiary students’ [target market] awareness of your chosen organisation and their willingness to volunteer time to this organisation. You will also need to provide justification for your responses, please see Module 3 Assignment Rubric.

In particular, the charity organisation is interested in the following questions:

  • To what extent are tertiary students aware of charity organisations, in general, and your chosen charity in particular (top of mind, prompted and unprompted)?
  • What do tertiary students think of the perceived advantages and disadvantages of doing volunteer work?
  • Have they done any volunteer work before? If yes, what and where?
  • How likely would they do volunteer work for your CHOSEN charity? For other charities?
  • Wat social media do they use? e.g., Facebook, Instagram, TikTok, YouTube, and Snapchat etc.)?
  • Demographics (Age and gender)
    Length & Structure

Up to three pages (excluding the cover page). Material beyond three pages of ‘body’ will not be read.
You can decide how much of the three (3) pages your questionnaire and your justification will take up.

Tips

  1. Review your assignment using the rubric in this hand-out as a checklist.
  2. Signpost clearly (make good use of headings, white space, etc.)
  3. Spell check – use New Zealand spelling, not US spelling.
  4. Cut down on long words (use simple, easy to read but appropriate language).
  5. Allow time between drafts. Never hand in your first draft. Do consider giving your final draft to somebody else to review your work.

Marking criteria
Please see Module 3 Assignment Rubric at the end of this handout. The Steps under Marking Criteria refer to the Steps in the Questionnaire Design that we covered in Session 9.
Please refer to the Department of Marketing Undergraduate Protocol for information about late assignments and plagiarism. 

Module 3 – Assignment Marking Rubric

Marking criteria Poor
0 – 40% Average
41 – 60% Good
61 – 80% Excellent
81 – 100%
Step 1
All research questions are addressed
(25 marks)
The questionnaire fails to address all research questions The questionnaire addresses all research questions but also includes irrelevant information The questionnaire addresses all research questions with only including relevant information The questionnaire addresses all research questions with relevant information. Provides clear links and justification between the questions in the questionnaire and research questions.
Step 2
Survey Method
(25 marks) Survey method is not selected Survey method is selected, but it is incorrect Survey method is correct, but lacks justification Survey method is correctly selected and justified
Steps 3-6
Content, Structure and Wording of Individual Questions
(25 marks) Issues relating to content, structure and wording are not addressed (e.g. ambiguous and complex questions) Issues relating to content, structure and wording are mostly addressed Issues relating to content, structure and wording are correctly addressed Issues relating to content, structure and wording are correctly addressed and well-justified
Step 7-8
Flow, Form and Layout of the Questionnaire (25 marks)
Issues relating to order of the questions, logic of the questionnaire and layout are not addressed Issues relating to order of the questions, logic of the questionnaire and layout are mostly addressed Issues relating to order of the questions, logic of the questionnaire and layout are clearly and correctly addressed Issues relating to order of the questions, logic of the questionnaire and layout are correctly addressed and well-justified
Total 100 marks
_/100


Sample Solution

ils of the design. On the other side, Pfleeger and Atlee decided to focus on the risks that are related to change and state that Bohner and Arnolds impact analysis can have many risks such as estimates of the resources, effort and schedule. P2: Evaluate the ways in which internal and external drivers of change affect leadership, team and individual behaviours within an organisation. Leaders can influence and help guide colleagues under them, so the organisation can be more effective in achieving their goals. Some leadership styles that are affected by external factors are organisational environment, organisational resources, employee roles, organisational culture, political factors and technology Organisations have their own work environments with their own values. These values are the care the organisation has for their community, staff, investors and customers and also determine how the business will be led. Leaders are dependent on their organisation’s resources such as technology, finance and physical resources to help achieve their goals. The success of an organisation depends on how well resources are handled and distributed. When employees take an important role in the organisation. Their position is defined by tasks and responsibilities that they have. Each employee has a different way in approaching tasks that can impact their career. They also effect the organisation by their work ethics and personal values. Each role will have difficulties that leaders must face to help the business.
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