Marketing Strategy

You are the regional marketing director of a theme park in the southeastern United States that is part of global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.

As you are working to complete the final bit of the toolkit, your social media monitoring partner shares a report of the theme park’s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is the perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will show this presentation to your CMO and other regional marketing directors of the park.

Prompt

Provide a marketing strategy that considers the following areas (slides 1–4):
Digital marketing strategy
Traditional marketing strategy
Communications and public relations strategy
Event marketing strategy
Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:

Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
Identify one KPI that can be used for each of the marketing objectives. (slide 6)
Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7–8)
Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9–10)
Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
Consider the role of public relations.
Consider the role of crisis management.

Sample Solution

Marketing strategy

You are required to write a 1,800-word individual report containing your costed plans for an event. You will initially be put into groups to conduct the research for the event. You will then be expected to write and submit an individual report for this assessment. The event type is to be decided upon by you and your group and it must be hosted at the Metro Bar, Luton Campus, University of Bedfordshire. The Metro Bar has a capacity for a maximum of 200 people.

In the report, you are expected to include:

   i.         Your marketing strategy - this must include details of the Marketing Mix, as related to your chosen event 

  ii.         Your human resource requirements - this must include details of the various staff required for the event and their roles/responsibilities, including staff required for the pre-event activities (such as promotion) to post-event activities (such as cleaning)

Sample Solution

Marketing strategy

You are required to write a 1,800-word individual report containing your costed plans for an event. You will initially be put into groups to conduct the research for the event. You will then be expected to write and submit an individual report for this assessment. The event type is to be decided upon by you and your group and it must be hosted at the Metro Bar, Luton Campus, University of Bedfordshire. The Metro Bar has a capacity for a maximum of 200 people.

In the report, you are expected to include:

   i.         Your marketing strategy - this must include details of the Marketing Mix, as related to your chosen event 

  ii.         Your human resource requirements - this must include details of the various staff required for the event and their roles/responsibilities, including staff required for the pre-event activities (such as promotion) to post-event activities (such as cleaning)

 iii.         Your financial details – this must include details of all the costs involved in the whole organisation and running of the event. You must also provide details of your break-even point 

You will be expected to justify all the decisions that you make regarding the above criteria in your report.

For more information about the Metro Bar and the types of events it currently hosts: https://www.bedssu.co.uk/the-metro

Sample Solution

Marketing Strategy

https://1drv.ms/u/s!AiutcAHE3wYpgRAl5pm6ybGuIj2L?e=s9QoaE In addition you must use academic journals/articles/books as per the instructions.
Avoid descriptive writing and spend more words on critical analysis. I am giving you enough time to spend on the reading and research. In-text citation is a must. Paper will be sent for revision if instructions are not followed or with any grammatical/ spelling mistakes. I am looking for an A grade 🙂

Are they in a blue or red ocean?
• The Six Paths Framework
OR
• The Four Actions Framework

Does the Big Middle apply?
• The Big Middle Theory

What is their brand strategy?
• Keller’s Customer-based brand equity model pyramid

What is their retail or service strategy?
• Wheel of Retailing

Sample Solution

Marketing Strategy

An EdTech company looks ahead to its larger platform launch in Spring 2022, one of the first steps in building a
strategic business plan includes developing a thoughtful user journey map detailing the end-to-end experience
of the company, from initial discovery to, ideally, serving as an ambassador and strong referral source for the
company.
With this in mind, develop a User Journey Map for either a consumer-facing including brief details illustrating
each stage of the journey as you envision it, topline touchpoints included in each phase, and key actions users
must take along the journey in order to advance from stage to stage.
Company website: https://gtux.gtu.edu/?_ga=2.106088128.230972287.1622784393-925861115.1622784393

Sample Solution

Marketing Strategy

Imagine that you are about to launch a social networking site. Determine the target market to which your social media site will cater. Recommend a marketing strategy to entice your chosen target market to join your site. Determine the approach you will use to measure success. Provide a rationale for your response.

Sample Solution

Marketing strategy

You have been hired by a Services Company (i.e. one that does not create products – but instead performs

a service e.g. Law Firm, Real Estate Brokerage, Nail Salon, etc – pick whatever you like) to create a

Digital Marketing Strategy
Your Goal is to find/create the best Digital Marketing/Advertising examples for this new venture to use and
present it using a 10-page PowerPoint. You can enclose the document and reply to me (not cc others)
The company has told you that they cannot pay for any campaign so ONLY focus on Digital strategies that

are free. (no Google ad words etc).
You can (and should) use Google, Internet etc to do any research. You should find best practices actually

used by other Service firms – in other words see how other local, small (not national or famous)

companies do it. Giving specific visual examples, show the client what they should do, and how often etc.

Tell me WHY you believe those strategies are good and effective

Sample Solution

Marketing strategy

Analyze the marketing strategy of one of the following companies: Costco, Amazon, McDonald’s, and Starbucks. Cover the following topics: brief history, line of business (organization mission), target market(s), SWOT marketing strategy (4Ps), marketing department organization, value proposition, competitive environment, Web/store dynamics, global operations, social responsibility/sustainability, and marketing metrics (assessing failure or success through sales, market share, profits, return on equity).
Special Topics to be covered:
Wal-Mart—purchase of Bonobos, Spatialand (virtual reality startup), Jet.com, Flipkart (India-based online) development of Walmart.com (free shipping). Store No8 (cashier-less stores).
Costco–gray market, intelligent loss of sales, importance of membership fees, low gross profit margins. low Web sales
Amazon–Amazon Locker, Amazon Dash, 1 click purchasing, Amazon Fresh, purchase of Whole Foods, two-day or less shipping, Amazon Prime, Amazon Student, Echo and Dot.
McDonald’s– supplier issues in China, McDonald’s as a real estate company, freedom of franchises to purchase goods from new vendors, coffee expansion, freedom to purchase goods and services from vendors meeting quality test, global sales.
Starbucks–Arizona State free tuition, little fair trade coffee, Starbucks app, wine served in evenings, prepaid coffee, co-branding coffee with Costco, site selection strategy, global sales, hiring opportunity youth/veterans.
Your paper should be a combination of analysis of library-based research, evaluation of material from the firm’s 10-K, Standard & Poor’s Industry Analysis, and your own observations (store visits, test drives. consumer interviews, etc.)

Sample Solution

Marketing strategy

Write a one-page essay about how you see the future of retailing and its importance to marketing strategy, under the light of the two assigned readings for this week (see below). You can also base your essay on your personal professional experience or other content.

  • “How Retail Can Thrive in a World Without Stores? Harvard Business Review, 2017, July 21. • The Physical, Virtual Future of Retail .° Harvard Business Review, 2018, Feb.

 

 

 

Sample Solution

Marketing Strategy

Scenario: Lee is the owner of Lee’s Tobacco shop (retails) which is located in Boston, MA. Lee has now hired you to design the basic components of a marketing strategy for her business. Checklist: Summarize a
marketing strategy for Lee’s addressing each step.

Step 1: Mission Redefine Lee’s Mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.” • write a brief summa what constitutes a strong market-oriented mission statement. • Rewrite a marketing oriented mission statement for Lee’s business.

Step 2: Situation Analysis

• Describe methods that Lee could use to identify her internal strengths and weaknesses information. Explain your response.

• Using the online library located in the Academic Tools area, conduct an environmental scan and identify opportunities and threats to the business. Examples could include competitive, technological, economic, socio-cultural, political, and legal forces. After completing your environmental scan or situation analysis, identify Lee’s competitive advantage against her direct and nondirect competitors in the city nearest to where you live. Ex. cost, product, or niche Explain what advice would you give to Lee in her quest to build a sustainable competitive advantage?

Step 3: Marketing Objectives Set Marketing Plan Objectives for Lee’s. • Identifies at least two S.MA.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded). These first three parts of the
paper should be a minimum of 2 pages

Step 4: Marketing Strategy • Describe your target market strategy for Lee’s business. Paint a clear picture on who Lee will be targeting for her product. • Identify four (4) strategies for growth for Lee’s business using market penetration, market development, product development, and diversification.

• Briefly describe your marketing mix strategy.

Step 5: Implementation • Using the concepts from the text, explain how you will turn your plan into a reality.

Step 6: Evaluation • Using the concepts from the text, describe how will you evaluate and control your marketing strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sample Solution