Marketing research efforts and their alignment with the vision, mission

Draft a memo to the CMO outlining the marketing research efforts and their alignment with the vision, mission, and values of the organization in the course scenario. You must share two marketing strategies as well.

Specifically, you must address the following criteria:

Describe the marketing research efforts that should be conducted before establishing a strategic direction. Consider the following:
What market demographics should be chosen?
What marketing channels are most suitable for the purpose?
Refer to the Theme Park Vision, Mission, and Values of the organization and address the key factors of vision, mission, and values in relation to strategic direction.
How would the values of the organization influence the marketing strategy?
Determine two marketing strategies that can help ensure successful reopening of all the parks.
Explain how these strategies support the decision to reopen the parks.

Sample Solution

Assessing an organization’s culture to improve alignment between the culture, mission, vision, value

Assess an organization’s culture to improve alignment between the culture, mission, vision, values, and strategies. You will be measured on how you assess the organization’s culture as well as how your proposed decisions for improvements align to the organization’s mission, vision, values, and strategies.

In a 7- to 10-slide presentation with visuals and speaker notes to the leadership of the organization you chose to explore in Week 1, complete the following:

Assess the current culture within the organization at the time of your experience.
Develop the Change Management Plan using Kotter’s 8-Step model.
Determine the desired outcome as a result of the proposed change.
Analyze the alignment between the organizations, mission, vision, values, strategies, and the proposed Change Management Plan.

Sample Solution

Mission, Vision, and Values

C​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​reate an 800-1,000 word paper that presents a compare and contrast of three companies’ mission/vision/values statements, utilizing the tools of strategic planning. UPS, FedEx, and USPS Write a 800-1,000 word paper (body content length) based on researched artifacts from three companies in the same sector of private or non-profit industry (e.g., restaurants, services, products, hospitals, etc.) and their individual presentation of mission, vision, and values. After presenting each company’s brief history, mission, vision, and values, compare and contrast the various​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ features and differences between the selected same-sector companies. Using relevant research via peer-reviewed journals from the online library, conclude your paper with a scholarly assessment about the strengths and weaknesses of the mission, vision, and values of the companies researched.

Sample Solution

Mission, vision, and core values established by organizations

Using the Internet, go to the web sites of three different local healthcare organizations. Locate the mission,
vision, and core values established by these organizations. Create a chart comparing these three items. Is
there anything that surprises you about what you have found? Write several paragraphs that address your
findings and how they compare to one another. Be sure to include the URL of where you located the information

Sample Solution