Special Nature of Sports Marketing

Identify a sport or a sports organization on the rise and one on the decline.

What types of evidence support the notions of either rise or decline?

Is the change caused by the invisible hand of the market or by the visible hand of marketing?


Topic 2: Strategic Marketing Management

Price….Product….Promotion…People… Place

Share the example of the five Ps of the marketing mix from the stories or ads in any sports news or magazine on websites. (Must provide the website address)

Topic 3: Strategic Marketing Management

Why the SWOT analysis is really important in sport organizations?

Topic 4: Understanding the Sport Consumer

Discuss which environmental factors most influenced your involvement in your favorite sport.

Topic 5: Understanding the Sport Consumer

Describe a new product concept that you think would meet unfilled consumer needs in your favorite sport. and Why?

Sample Solution