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The e-business’s board of trustees

The e-business’s board of trustees wants Will Learner to provide assurances that the e-business health institute’s traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute’s Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract.

You will use your expertise on segmentation to determine the psychographic market segment that you think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-business health institute’s Web site portal:

Business-to-business (B2B) exchanges among the e-business’s business/organizational customers
Business-to-customer (B2C) exchanges between the e-business’s business/organizational customers and its individual consumer network of online users and visitors
Customer-to-business (C2B) exchanges between the e-business’s individual consumer students/users and business/organizational customers
Customer-to-customer (C2C) exchanges among the e-business’s constituents
In addition, President Learner has made you aware of the extreme concern among powerful members of the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team’s presentation should propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural, diversity health care education considerations.

Individual Portion (160 points)

Each member of the team should research and complete an individual paper. This individual paper may be made in either Word or PowerPoint, and it should determine the student psychographic market segment that the integrated MedEd/CHC should now attract. The paper should address the following areas:

Explain the specific psychographic market segment of students whom you wish to attract and the qualities of this psychographic market segment. (The Live chat this week will discuss different psychographic segments and their qualities. Select one of the psychographic segments from the Live chat. If you strongly believe that, another psychographic segment is better, email the professor to explain why, and so the professor can approve it, by Monday before the assignment is due.)
Justify why the psychographic segment is appropriate for the new MedEd university that you envision.
Discuss at least 2 marketing strategies that reflect the segment’s qualities, and explain why the marketing strategies support the segment’s qualities.

Sample Solution

orth, France toward the west, Italy toward the south, and Austria and Liechtenstein toward the east. Considering this brought together area, Switzerland offers an awesome assortment in societies and dialects Today the aggregate populace in Switzerland is around 8.5 million(Fig.2), counterparts to 0.11% of the aggregate total populace, the clear majority of whom live in the real urban areas – Zurich, Basel, Geneva and Berne. In correlation with other European nations, the extent of outsiders is especially high in Switzerland speaking to around 24% of the inhabitant populace. Most outside occupants originate from Europe – Italy (15.4%), Germany (15.1%) and Portugal (13.1%). Notwithstanding, the extent of inhabitants who originate from different mainland is marginally expanding. As populace development controls, the level of elderly individuals increments evaluating that by 2045, the proportion of inhabitants over the retirement age of 65 would move to 48.1 for every 100 occupants somewhere in the range of 20 and 64 years of age, and conceivably as high as 50.0 in the most noteworthy case Switzerland’s economy is vigorous as far as total national output (GDP). On the off chance that we consider GDP per capita, it is among the most extravagant nations on the planet. The fundamental wellsprings of Switzerland’s GDP incorporate administrations (71%), industry, for example, apparatus fabricate, pharmaceuticals creation and watchmaking (27%). The Gross Domestic Product per capita in Switzerland was last recorded at 76667.44 US dollars in 2017. The GDP per Capita in Switzerland is comparable to 607 per cent of the world’s normal. Gross domestic product per capita in Switzerland arrived at the midpoint of 66265.13 USD from 1980 until 2017 (Fig.3). Arrangements on reshaping Switzerland’s association with the EU will stay troublesome and two-sided relations tense. Parliament has passed a “delicate” execution of the 2014 submission constraining movement, to conform to Swiss-EU respective settlements, yet another vote is conceivable. The national bank will keep its arrangement rate profoundly negative to debilitate the franc until late in our conje
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